10 Ways to Build a Client Base as a Hair Stylist

hair stylist client base

Building a good client base as a hair stylist is critical to establishing long-term success in your career. However, with so many hair stylists and salons in the industry, standing out and attracting new clients can be difficult. As a result, in this article, I’ll discuss some efficient tactics for growing a customer base as a hair stylist. With years of industry experience and a love for assisting stylists in growing their companies, I’m eager to share my views and advice with you. So, let’s get this party started!

1. Define Your Target Market

The first step in building a successful client base as a hair stylist is defining your target market. This means identifying the specific group of people you want to serve. Are you targeting men, women, or both? Do you specialize in a specific hair type or style? Once you have identified your target market, you can tailor your services and marketing efforts to reach them.

2. Create an Online Presence

In today’s digital age, having an online presence is essential for any business. As a hair stylist, you can create a website, social media profiles, and even an online booking system. This allows potential clients to learn more about you and your services and book appointments online.

3. Offer a Referral Program

Word of mouth is one of the most powerful marketing tools available. Offering a referral program to your existing clients can encourage them to refer their friends and family to you. Consider offering a discount or free service to clients who refer new business to you.

4. Attend Networking Events

Attending networking events is a great way to meet new people and build your professional network. Consider attending local business events, industry conferences, and other networking opportunities. This allows you to connect with potential clients and build relationships with other professionals in the industry.

5. Provide Excellent Customer Service

Building a loyal customer base requires providing outstanding customer service. Make a point of listening to your clients’ needs, communicating clearly, and providing high-quality services. This will not only keep your current clients returning, but will also encourage them to refer new business to you.

6. Offer Special Promotions

Offering special promotions is a great way to attract new clients and keep your existing clients engaged. Consider offering discounts on specific services, seasonal promotions, or referral discounts. This can help incentivize clients to book appointments with you and keep them coming back.

7. Establish Connections with Local Businesses

Relationships with other local firms might assist you in reaching new clients and expanding your professional network. Consider cooperating with other businesses to create combined promotions or events. This can help you reach a larger audience and network with other industry professionals.

8. Attend Local Events

It can be a fantastic method to meet potential customers to participate in neighborhood events like festivals or community gatherings. Think about putting up a booth or providing services there. You can use this to show off your abilities and establish connections with community members.

9. Stay Up-to-Date with Industry Trends

A successful career in hair styling depends on being current with industry trends. Attending business conferences, reading industry blogs and journals, and furthering your education are all examples of how to do this. You may provide your clients with the most current and pertinent services by keeping up with the most recent trends and methodologies.

10. Keep in Touch with Your Clients

An excellent method to demonstrate your concern for your clients’ satisfaction is to follow up with them after their sessions. A discount on their subsequent visit or a handwritten thank-you message are two options. With your clientele, this may help foster a sense of loyalty and trust.

Finally, establishing a clientele as a hair stylist involves a blend of marketing, networking, and top-notch client care. You can attract new clients and develop a devoted clientele by identifying your target market, developing an online presence, providing a referral program, participating in networking events, offering excellent customer service, running special promotions, forming relationships with local businesses, attending local events, staying current with industry trends, following up with clients, and consistently honing your skills. 

Remember that developing a clientele requires time and work, but by putting these tactics into practice, you may expand your company and find long-term success.


How long does it take to build a client base as a hair stylist?

  • Building a client base takes time and effort. It can take anywhere from several months to a few years to build a steady stream of clients. Consistency, patience, and hard work are key to building a successful hair styling career.

How can I improve my customer service skills as a hair stylist?

  • To improve your customer service skills, make sure to listen to your clients’ needs, communicate effectively, and provide high-quality services. Ask for feedback and take constructive criticism to heart. Consider taking customer service training courses to enhance your skills.

Which marketing strategies to use for my hair styling business?

  • Determine which marketing strategies to use for your business, start by defining your target market. Consider the demographic, location, and specific hair styling needs of your ideal client. Then, research different marketing channels, such as social media, email marketing, and referral programs, to determine which ones are most effective for reaching your target audience.

Should I offer discounts to attract new clients?

  • Offering discounts can be an effective way to attract new clients, but it’s important to do so strategically. Consider offering discounts on specific services or for new clients only. Make sure to set clear terms and conditions and avoid devaluing your services.

How can I stay up-to-date with industry trends as a hair stylist?

  • To stay up-to-date with industry trends, attend industry conferences, follow industry blogs and publications, and continue your education. Consider taking courses or attending workshops to learn new techniques and stay current with the latest trends in hair styling.

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