How to Create an Impressive Cosmetology Portfolio

How To Create An Impressive Cosmetology Portfolio

Are you looking for a cosmetology job after graduating from cosmetology school? Are you wondering how to create a cosmetology portfolio that will impress your recruiter? In this article, you will learn about the different types of portfolios, what to include in your cosmetology portfolio, and how to make your portfolio stand out. 

Cosmetology Portfolio and Its Types

A cosmetology portfolio consists of the cosmetologist’s work, certifications, skills, experience, awards, projects, and qualifications. A portfolio helps the recruiter or client see your talents and skill set as a professional in the beauty industry.

There are many types of portfolio options available. You can choose a certain type of portfolio, depending on your personal preference. Let’s discuss some of the common types of portfolios.

  • Book portfolio.
  • Social media portfolio.
  • Website portfolio.

Each portfolio has its own unique purpose, so you can choose any one type of portfolio or all 3 types.

What to Include in Your Cosmetology Portfolio?

Now that you are aware of what a cosmetology portfolio is and the most commonly used types of portfolios, let’s now discuss what you can include in your cosmetology portfolio.

A cosmetology portfolio is used to showcase your achievements, best works, qualifications, and your entire journey as a professional cosmetologist. As a cosmetologist, it is necessary to record and document all of your best works and achievements to have the best portfolio you can as a professional cosmetologist.

Reasons to Choose an Esthetician Career in the U.S.

If you have a portfolio on social media or a website, you can link your digital portfolio as well. Digital portfolios allow the recruiter or employer to instantly access your work, while physical portfolios allow the employer or recruiter to hold and have a closer look at your portfolio. Cosmetology portfolios can help hiring managers gain insight into your talents, skill set, and work ethics. 

Tips to Make Your Cosmetology Portfolio Standout

As a cosmetologist or a cosmetology graduate, it is very important to prepare a portfolio that can stand out and give a good impression to your recruiter or employer. Your portfolio must do the talking. So, it is necessary to add components to make your portfolio stand out and give the hiring manager a valid reason to hire you as their employee.

Let’s discuss some of the components that can add value to your cosmetology portfolio and make your portfolio stand out.


As a cosmetologist, it is necessary to record and document all of your work. Make sure to include photos of your best works. Hire or collaborate with a professional photographer to capture the best photographs to add to your portfolio.

Make sure to use proper light settings to make the photos look more professional and aesthetically pleasing. Click pictures that showcase the details of your work. You can also add video clips of your work.


Add pictures that showcase different styles and variety of your work. As an aspiring cosmetologist, make sure to explore different styles on your clients or models and offer a variety of works on your portfolio. Be creative enough in all your works. It is equally important to categorize your work based on themes or styles.

Make sure to capture the transformation shot as well. Attach a before and after picture on your portfolio as that can help the recruiter see the real talent and skill set you have. Work with models or clients with different preferences to explore different looks and styles as a cosmetologist.


Cosmetology is one of the most evolving industries. The trends and styles evolve so fast, and it is very important for you to equip yourself with the most current styles and trends. It is also necessary to update your cosmetology portfolio according to the current styles and trends in the industry.

Learn new styles and techniques trending in the industry and make sure to try it on clients and models to add to your portfolio. Make sure to keep your cosmetology portfolio updated in an orderly-fashioned way that adds value.


Another way to make your cosmetology portfolio stand out is to have an online presence. There are so many online platforms available that can help you showcase your skills and talents to land a good job.

In this evolving world, everything is made online. Maintaining a digital portfolio or uploading your work on an online platform gives your recruiter the opportunity to gain insight into your skills. Apart from gaining the recruiter’s attention, an online presence also helps you gain more attention from potential clients’ as well.


Other important components that can make your cosmetology portfolio stand out are as follows:

  • Make sure to add all your qualifications, licensure, and certification details to your portfolio.
  • Add information regarding the awards you have received or your best achievements during your cosmetology journey.
  • Include client testimonials and reviews as this can add more value to your cosmetology portfolio.
  • Make sure to add details about the projects you have worked on, as it can help the recruiter understand things in a better way.
  • Include captions to describe your best work. This can add value and help your portfolio stand out.

Implementing these components when you prepare a portfolio can help you stand out as one of the best cosmetologists who is well qualified and skilled.

Wrapping Up

As an aspiring cosmetologist or cosmetology graduate, it is important to maintain a good portfolio that can help you land a good job. Make sure to implement the above-mentioned components in your cosmetology portfolio to help your portfolio stand out.

If you are passionate about taking the cosmetology exam, you can try our free practice test to prepare more efficiently for the cosmetology exam.

Frequently Asked Questions(FAQs)

How do I make a cosmetologist portfolio?

Here are some of the essential components you can include in your cosmetology portfolio:

  • Career objective.
  • Resume.
  • Cover letter.
  • Best works with photos.
  • Letters of recommendation.
  • Testimonials from past clients.
  • Captions explaining your sample works.

What are the 5 important skills required in cosmetology?

The 5 most important skills required in cosmetology are as follows:

  • Extremely creative and well qualified and skilled.
  • Good physical stamina.
  • Well organized and hygienic.
  • Good customer service skills.
  • Good time management skills.

How do I become a successful cosmetologist?

Here are a few tips that can help you become a successful cosmetologist in your state or city.

  • Earn a cosmetology license in your respective state.
  • Prepare an impressive portfolio showcasing your best works, qualifications, awards, projects, and testimonials.
  • Maintain a portfolio on social media or a website to have an online presence to showcase your best works.
  • Work on a variety of projects.
  • Transformation pictures – before and after pictures.
  • Work on mastering current trends.

Related Reads

Take a FREE practice test

Find out if you’re ready, with real questions taken from the state board exam.

Select Your State